A Powerful Way to Give Back

Businesses across Maine are committing to the idea that no child should grow up hungry. The FEED KIDS cause marketing initiative is designed to make it easy for businesses of all sizes, sectors, and locations to take action toward ending childhood food insecurity, right here at home.


Get Involved

Join the FEED KIDS movement! If you own or manage a business and would like to become a part of Maine’s FEED KIDS community, learn more or sign up HERE!

Full Plates Full Potential invests your contributions into child nutrition programs across Maine, putting your generosity into action without delay.


Our FEED KIDS Partners

Explore our community of FEED KIDS partners who are committed
to helping Maine children reach their full potential.

Enroll Your Business

Join the FEED KIDS movement! If you own or manage a business and would like to become a part of Maine’s FEED KIDS community (or want to learn more) please email FEEDKIDS@fullplates.org.

Big Tree Hospitality

Restaurant Group

This Portland-based restaurant group is hell-bent on excellence in hospitality with an abiding commitment to community. Driven by relentless creativity and inspired by the bounty of New England, the James Beard Award-winning team offers one-of-a-kind dining experiences and a generosity of spirit that benefits Maine children through the far reaches of Maine...


  • How can I enroll my business in the FEED KIDS program?

    To learn more about how to enroll your business in the FEED KIDS movement, click here to connect with our FEED KIDS team.

  • What should I choose as my FEED KIDS item and how much do I donate each time it’s sold?

    Any product or service you sell can be designated as your FEED KIDS item. We encourage you to select a hot seller as the goal is to do as much good as possible in the fight to end child hunger in Maine. Typically, FEED KIDS partners designate $1 per FEED KIDS item sold. It’s powerful messaging in that every dollar invested, Full Plates connects a kid with ten meals. However, we realize that this equation doesn’t fit every business model. If you’re a donut shop, $1 per chocolate glazed is out of scale. However, for realtors, $1 per home sold isn’t the right balance either. So there is flexibility in how FEED KIDS is deployed (i.e. $0.25 per donut or $1 per dozen, or $100 per home sold). Let’s talk through what works best for your business.

  • How are my FEED KIDS funds used?

    We invite schools and child-centric nonprofits across Maine to apply for FEED KIDS grants which are funded through FEED KIDS business partner contributions. Once a grant is approved, recipients receive technical and financial assistance to operate child nutrition programs and deploy best practices known to reach more kids. Helping each step of the way, Full Plates staff works with our school and non-profit partners to track and report our progress and success and share what we learned with other schools throughout the state.

  • What is the time commitment for participating as a FEED KIDS partner?

    As long as there is childhood food insecurity in Maine, we need FEED KIDS partners supporting the effort to help fund solutions to connect them with the meals they need to thrive. Most FEED KIDS partners join with an open ended commitment to participate on an ongoing basis. However, we can work with different time commitments.

  • My company isn’t in the food service industry, can we be a FEED KIDS partner?

    Absolutely! While you may have first been introduced to the FEED KIDS initiative at your favorite restaurant, our proprietary cause marketing program is designed to engage businesses of all sizes, sectors, and locations to effect change for Maine children.

  • How often and where do I send my donations?

    FEED KIDS partners are asked to send contributions each month. Our goal is to rapidly deploy funds to schools and communities to connect kids with the meals they need without delay. You may donate online via credit card with immediate access to a receipt for your records, or you may chose to send a check.

  • How should I incorporate FEED KIDS branding in my business and where can I access logos and marketing materials?

    We’ve developed a FEED KIDS Brand Kit to help you share your good work with your customers. Here you’ll find logos, brand standards, social media images, creative ideas to help you maximize your fundraising, and much more.